For its first edition in 2007 the Art-o-Rama hosted only five galleries, under skeptical observations from the Paris art scene about the chances of a fair in a poor city like Marseille. Sixteen years later, the fair has become a significant end-of-summer event with an international program, and cooperation with other institutions in and beyond the Provence. Even Parisians leave their city to enjoy art ‘by the sea’ and see what France’s second city has to offer.
Read my impression from the Art-o-Rama fair, edition 2019, on DAMN magazine.